VIRGINIA — Patients For Affordable Drugs Now kicks off a campaign today thanking Reps. Elaine Luria (VA-02) and Abigail Spanberger (VA-07) for supporting H.R. 3, the Elijah E. Cummings Lower Drug Costs Now Act, a package of drug pricing reforms that includes allowing Medicare to negotiate for lower prices for Virginians. The campaign includes TV and digital ads as well as grassroots advocacy, in which constituents will contact Reps. Luria and Spanberger to thank them for fighting for patients. The campaign comes after Big Pharma launched attack ads loaded with lies, pressuring the representatives not to support H.R. 3.
“Big Pharma is trying to get Reps. Luria and Spanberger to bow to its power with lies and fear-mongering. But they are standing strong to win reforms that will lower the outrageous prices of prescription drugs,” said David Mitchell, a cancer patient and founder of Patients For Affordable Drugs Now. “Thanks to Reps. Luria and Spanberger’s leadership, we can pass H.R. 3 to ensure we get affordable medicines we need now and innovation for the future.”
The campaign features ads highlighting patient advocate Marcus LaCour, who lives with type 1 diabetes. The ads will run on a combination of TV and digital platforms in districts VA-02 and VA-07.
You can watch the ad in VA-02 here.
You can watch the ad in VA-07 here.
“I was diagnosed with type 1 diabetes at 15 years old. Because insulin is so expensive, I’ve had to skip and ration my doses. My wife has had to skip meals so that we could afford the insulin that I needed to survive,” LaCour, a Cincinnati husband, father, minister, and drug affordability advocate says in the video ad. “No family should have to make that decision. For millions of Americans, it’s serious enough that we need help.”
H.R. 3 was recently reintroduced in the House of Representatives. The chamber passed the bill in the 116th Congress. H.R. 3 is a comprehensive bill that will lower prices, rein in price gouging, and reduce out-of-pocket costs by restoring balance to the U.S. drug pricing system to ensure both innovation and affordability.
The Virginia campaign is part of Patients For Affordable Drugs Now’s seven-figure national campaign launching in 42 House districts across 22 states and in D.C.