ICYMI: Roundup Of Overwhelming Momentum To Advance Comprehensive Drug Pricing Reforms By Memorial Day
70 Organizations Continue “Push For Lower Rx Prices”
Members Of Congress And President Biden Push For Lower Rx Prices
- P4ADNow launched a six-figure ad campaign with two new video ads featuring patients who have struggled with the high prices of their prescription drugs calling on Congress to lower drug prices. Meg Jackson-Drage, a Utah patient who lives with fibromyalgia and is unable to afford her medication Lyrica, also shared her story in a Scripps segment and a letter in The Salt Lake Tribune. She explains, “These reforms would make it possible for me to afford my medications without constantly worrying about how I will be able to make ends meet.” AARP hosted a “People’s Hearing” where seniors described how high drug prices are hurting them, Protect Our Care ran new ads thanking members of Congress who are fighting for the drug pricing provisions, and the Campaign for a Family Friendly Economy released a storybook of patients sharing how high drug prices have harmed their families’ health and financial well-being. Patients across the country continued to share their stories in the news and in letters-to-the editor.
Senate Outreach And Digital Blitz
- Advocacy groups have sent thousands of letters to the Senate and are swarming the digital space with activities to push this legislation forward, such as running digital ads (see below), driving constituent contact to Capitol Hill, elevating patient stories, and organizing grassroots activities on social media to press the Senate to take action. P4ADNow’s Medicare negotiation advocacy hub encourages patients to take action by speaking out on social media, writing letters to the editor, and sending letters to senators to advance a package including drug pricing reforms by Memorial Day. On Twitter, voices such as AARP, AFSCME, the American Academy of Neurology, Be a Hero, Families USA, Health Care Voices, Lower Drug Prices Now, the National Committee to Preserve Social Security and Medicare, the Purchaser Business Group on Health, Protect Our Care, Social Security Works, and the United States of Care are standing with patients and urging the Senate to act now. Patients are even updating their profile pictures and making custom graphics that call on Congress to lower drug prices now.
- Digital Ad Examples:
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