P4ADNow’s New Ad Demands Congress Include Reforms To Lower Drug Prices In Final Reconciliation Package

TV Ad Features Three Patient Advocates: “Americans Can’t Wait Any Longer”

WASHINGTON, D.C. — Patients For Affordable Drugs Now launched a new video ad today calling on Congress to include the previously negotiated reforms that lower drug prices in any final reconciliation package. The 30-second video ad is running in Washington, D.C., and features three patient advocates: Therese Ball of Indiana, Kris Garcia of Colorado, and Iesha Meza of Arizona. In addition, the campaign includes digital static ads in D.C. as well as grassroots advocacy in key states, where patients call their senators and ask for their support on the current drug price provisions. 

The video ad opens with Therese, who lives with multiple sclerosis. “The medications I need to live are priced at over $7,000 every month,” she says. “Millions of Americans can’t afford the medicines they need to survive,” continues Iesha, who lives with type 1 diabetes and depends on insulin. Kris, who lives with multiple bleeding disorders, including hemophilia, adds, “Congress needs to let Medicare negotiate lower drug prices for us.”

“The landmark drug price provisions negotiated painstakingly over several months and included in the Build Back Better plan remain the top priority for Americans and are overwhelmingly supported by more than 80 percent of voters – Democrats, Republicans, and independents alike,” said David Mitchell, a patient with incurable blood cancer whose drugs carry a list price of more than $900,000 per year and founder of Patients For Affordable Drugs Now. “This legislation will save lives, lower prices, and fight inflation by holding the line on premiums and health care costs for patients, employers, employees, and taxpayers. Failure is not an option – we need Congress to pass these historic reforms in any reconciliation package that is finally agreed to.”

The ads launch as the Senate reconvenes to continue negotiations around the reconciliation package. The drug price provisions under consideration will, for the first time, authorize Medicare to negotiate prices directly for some of the most expensive prescription medicines, including insulin; institute a hard cap on out-of-pocket drug costs for Medicare beneficiaries; and limit annual price increases to stop price gouging by drug corporations. 

“Any reconciliation package must include reforms that lower drug prices,” the video ad concludes. “Americans can’t wait any longer.”

Watch the full ad here and view the digital ads below. 

P4ADNow also launched a new radio ad today in West Virginia calling on Senator Manchin to support the reconciliation package to allow Medicare to negotiate lower drug prices. All recent P4ADNow ads can be found here.